Final Music Video

Images of Final Digipack and Final Poster

FINAL DIGIPACK

FINAL POSTER

Evaluation

Question 1 : In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question 2: How effective is the combination of your main product and ancillary tasks?

Question 3; What Have You Learned From Your Audience Feedback?

Question 4:How did you use media technologies in the construction and research, planning and evaluation stages?

Music Video Viewing and Audience feedback

An A2 Media viewing session was held after school inviting teachers and students from all years view our music video. To gain some audience feedback on our music video from our target audience we gave members a viewing questionnaire to fill in about our video.

As well as the questionnaires to make gaining audience feedback more interesting we set up filming booths were people could talk about their likes and dislikes of our film to a camera. Above is a short video of an interview conducted by Eleanor about what Rachel thought about our video.

The majority of the responses were positive. Many people stated that the 'fighting' shots were their favourite and others preferred the running and fast paced shots. And some said that they enjoyed our choice of song and this shows we chose a song relevant to our audience.

Here are some selected quotes of feedback we received:

"Loved the running shots"

"Favourite part was the jumping in the rain shot"

"Loved the shot of Eleanor facing the train tracks and the lighting - gorgeous"

"My favourite part was the stop animation of the daffodils before happiness"

Music Video Draft

In this draft we have updated the stairs section of our video, so that the red in Eleanor's top stands out more against the stark white and black background creating a contrast. We compromised with some of the yellow of the bannisters being visible in the scene as we thought that this would be a fair sacrifice as the red top is highly symbolic in our film, the continuity of the colour also represents continuity of our music video.

The credits we eventually decided on was called black fade, a simple bar across the bottom. However there were more elaborate options, including organic which although very natural and fitting to our genre appeared a little over the top on our already heaving with nature video. Also the title 'lower' was too simple as it had no outline and was simply text meaning it looked like it was made onto the video.

Stop Animation Practice

An idea we came up with was using stop animation in our music video to make it more interesting to watch. The stop animation of the burger was our first practise attempt.We also experimented with other symbolic ideas such as Eleanor crushing petals then reversing it to symbolise healing, one of the major themes in our video.

Music Video Draft

In this draft we changed the lip syncing to a different shot of Eleanor on the train tracks. Although we had to take out the lip syncing we felt that this scene would have been a better choice overall, as the lip syncing detracted from the upbeat feel of the video. Whereas the new shot although not the lip synch we originally planned for is far more fitting to the pace and feel of the song.