Rich Mix

Above is some edited footage of our day out on a trip that our media teacher had organised for us to go to to give us some inspiration and help for the production of our music video.

Going to the Rich Mix media seminar made us aware of the simplicity of our video. Our music Video Idea was too similar to the original songs and not be considered as an individual product. However as a group we feel confident in our idea and will perhaps rearrange some shots so they do not fit with the lyrics exactly but still connote key ideas such as 'train on a track'.

Also we feared our performance narrative idea was again too simple for our song after seeing some examples of work, and as the song is not in the pop genre which is where most of the performance/ narrative/ love base videos are. However again we felt confident in our idea and that whilst challenging the conventions of our film we could make it edgy and captivating enough to our audience so they would enjoy and re watch.

A key theme raised at RichMix was voyeurism, which is the artist looking at themselves as seen in Nat King Coles video. We therfore had the idea of her looking in a mirror however we felt this connoted 'pop' rather than the alternative/indie genre of our song and so had the idea of her reflection in water e.g. a puddle with someone casting ripples again showing the turbulence of her life in the bad times.

The seminar made me realise the changing/ modernising market of music videos. Due to the popularity of the internet the focus is now on youtube instead of Television with about 95% of participants agreeing that they primarily use YouTube for music.

The Trip was very insightful and has had a major impact on our ideas and will hopefully improve our end result.