Digipack Research

Digipack Research

A digipack is ..

• An economical way of a company making an album in a different way.
• A new format of a CD packaging made from card, It holds different parts of the lyrics and will have special features and DVD.

The codes and conventions are ..

• Visuals are key to the production, includes images of the artist/band, shit from concert and instruments.
• Band and artist name and album title; making the brand easily identify. Can be included along the spine and on the main cover.
• List of all the songs on the back.
• Basic information on the band and all the background information.
• Reviews from newspapers and magazines.

Why would a record label choose to release a didgipack instead of a CD?

• Many reasons why, but the main reason is that is is cheaper for them to produce.

Are there added benefits for the consumer when buying it?

• People would rather buy it because there is more things in there like more tracks and a DVD and maybe special features that you cant get on a normal CD.

Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.

Although less vulnerable to cracking than a jewel case, the disc tray inside the package (particularly the "teeth" of the hub which secure the disc in place) remains rather brittle and is prone to cracking if the package is crushed. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.

The disadvantages of Digipacks is that they are flimsy and open to wear and tear more easily. I have personally noticed that with the Digipaks in my CD collection, the plastic trays fallout because the glue has dried up.