Target Audience

From analysing the data we received demographic information and an insight on consumer attitudes / trends/ needs.

From the data we found out that:

•The age of our target audience are aged between 16-20.

•A large percentage of our target audience are female

•A large percentage of the people questioned chose pop music as their favourite genre.

•A large percentage regularly watch music videos of their favourite genre

•The majority said that they watched music videos on you tube

•The majority said they often listen to the song first before viewing the video

•The majority listened to music everyday

•The majority said that they preferred to watch a narrative style music video