Imogen Heap Music Video - 'AHA'

La la la la la la la la lalallalalallala

This song entitled 'AHA' by Imogen Heap was the song i was shown by one of my group members. The song has a very contrasting sound which makes it appeal to me a great deal.

The sound of her soft hight pitched voice along with the xylophones and other instruments makes the music sound magical as if its from a fairy tale. On the contrary the screeching sounds of the violins at a fast tempo in the middle of the song makes the song sound scary.

Screeching Violins is also a typical sound used in thriller soundtracks.

This song would be very interesting to use in our music video. If we were to use it the group would have to concentrate on the two contrasting sounds combined and ensure that the film clips have a relevance to the songs lyrics .

Fast paced editing shots will perfectly fit the songs fast tempo also.

Imogen Heap - Alice in Wonder Land Trailer

IMOGEN HEAP

Alice in Wonder Land Trailer

The song in this Movie Trailer for 'Alice In Wonderland' is the song 'AHA' one of my group members introduced to me that was sung by Imogen Heap.

After listening to the song i was intrigued and decided to do some reasearch and look up on her music and bumped into this trailer.

The song perfectly compliments the magical and adventurous , mischievous and dramatic feel of this film.

Artist case studies : Imogen Heap

This was an example of an A2 Media Music Video Production a group member showed me and they have used Imongen Heaps - 'AHA' as their song.

This Music Video is incredibly impressive and has inspired me and my group to reach the high professional standards of filming and editing this video displays.

For example the films clips have a strong relevance to the songs lyrics and are shown just in synch when it is mentioned in the song.

And this is something that is often seen in music videos in order to draw in the viewers attention and have them following the story line and to understand the song lyrics with no confusion.

The mise en scene in this video involved low key lighting to the make the surrounding atmosphere dark and scary. And I noticed that a colour scheme of black , white and red was used through out the whole clip and I liked this a lot.

The colour red could signify blood with a relevance to death or lust and passion or possibly all combined in a twisted evil way.

*evil cackle*

muwahhahahaaa :)

Artist case studies : Imogen Heap

IMOGEN HEAP

Imogen Heap is a Music Artist that i was introduced to by one of my group members.

She showed me a video on youtube of the female artist singing a song that she would like our music video to be based on.

After listening to the song i was very impressed by her unique talent towards music , i had never heard anything like it before. Myself and my group members are now considering on using one of her songs for our music video.

Music Genres - Modern Country Music

Country Music

Country Music is an American style of popular music, developed from the folk music of the rural southern USA and it was first known as Hillbilly music. Until the 1920s it was performed largely at home, in church or at local functions, on fiddles, banjos and guitars.

Its modern lyrics depict the emotions and experience of rural and (currently) urban poor whites; they often tell frankly of illicit love, crime, and prison life. Over the last 50 years country and western music has gained a nationwide audience.

TAYLOR SWIFT

Taylor Swift is a teenage American' Country Pop' music Artist that has revived the country music scene by modernising it with her innocent youthful songs about first love scenarios that many young girls across the globe can relate to.

Here is an Example of a Country Pop Music Video by Taylor Swift singing her new Hit Single

'MINE'

Taylor Swifts lyrics always tell a story in her songs and because of this it would be easy to make a narrative music video to her songs.

If myself and my group members decided to use this or a song similar to this as our song for our music video we will be able to decide on many aspects of shots , camera work and settings for the video.

This is an advantage as we will be able to show our filming skills and our knowledge on the importance of Mise-en-scene.

Music Genres - Rock Music

ROCK MUSIC

Rock music, sometimes also known as "rock and roll" is a style of music that became popular in the 1950s in America and Europe.Rock music is primarily based on older musical styles, such as the rhythm and blues music originated by African American performers such as Chuck Berry and Little Richard, with a heavy focus on guitar, drums, and powerful vocals.

When I think of Rock Music the Band 'KISS' comes straight to mind ...

The Rock Bands success has made it a symbol of the Rock Music industry.

KISS

KISS, is an American hard rock band formed in New York City in January 1973. Easily identified by its members' face paint and flamboyant stage outfits, the group rose to prominence in the mid to late 1970s on the basis of their elaborate live performances, which featured fire breathing, blood spitting, smoking guitars, shooting rockets and levitating drum kits.

Here is an example of a Rock Music Video by Kiss performing

God Gave Rock And Roll To You

Music Genres - Hip Hop

Hip Hop

Hip hop music is a musical genre that developed as part of hip hop culture, synonymously and is defined by four key stylistic elements: rapping, DJing / scratching, sampling, and beatboxing. Hip hop began in the South Bronx of New York Cityin the 1970s.

THE FUGEES

The Fugees were an American Hip-Hop group who rose to fame in the mid-1990s. Their repertoire included elements of Hip-Hop, soul and Caribbean music, particularly reggae. The members of the group are rapper/singer/produced Wyclef, rapper/singer/producer Lauryn Hill , and rapper Pras Michael.

Here is an example of a Hip - Hop music video by the Fugees singing

'Ready or Not'

Hip-Hop is one of the many Genres that I like to listen to for this reason I will introduce this Genre to my group members and ask them whether they would like to do a Music Video to a song from the Hip Hop Music Genre.

Artist case studies : Drake

DRAKE

Aubrey Drake Graham ,who records under the mononym Drake , is a recording artist who is signed to Young Money Entertainment. His first studio album 'Thank Me Later', has so many inspirational r & b hip hop songs that i would love to introduce to my group members. By doing this I will be making a contribution to the decision on which Genre of music the group would consider on basing our music video on.