Audience Feedback from Questionnaires

Audience Feedback Questionnaire GRAPHS

Andrew Godwins Theory

After reading up on Andrew Godwins Theory I have learnt that

• Music Videos demonstrate Genre and Characteristics E.g. stage performance for a rock band or nigh club based for dance music.

• That there is a relationship between the lyrics and the visuals you are showing. Or the relationship between the two that they contradict each other.

• The Demands of the record label, that will include the need for lots of close ups of the Artists and the developments of motifs. Which recur across most of the Artists work. This is called the Visual Style.

• Voyeurism is used to increase the videos attractiveness, particularly to males, whilst intertextuality is often in humorous videos

• Intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewer/fans

• Music videos are based on repeitition as some music clips there are repetitive scenes and images that create an expectation for the audience to establish the genre.

• Music videos do not have a closure or ending.

• Music videos triggers a visual pleasure that is continuous which promotes the video

• There is three different aspects of music videos; Illustration, Disjuncture and amplification.

Florence and the machine album artwork

Florence and the machine album artwork

Above is the Album Cover for Florence and the Machine. A Photo of the lead singer in costume and make-up have been taken and looks as if it has been edited with an artistic skill to give a more dramatic effect on the image. Her pale skin contrasts with the dark background making her stand out more to give the impression that she is the focus of this image and is of importance as she is the lead singer.

To reflect the bohemian theme to her music a birds on tree branches are seen in the background to represent the naturalistic side to the bohemian culture. The lead singer is photographed looking to right avoiding eye contact giving the impression that her mind is else where and she is in deep thought.

Two different font types have been used to spell out the bands name and the title of the Album.

The word 'LUNGS' are spelt across her chest in capital letters over the Lungs that is shown externally over her chest. And the bands name is spelt in a unique font that will probably be a permanent font to help the bands name become recognisable.

For the cover of the Dog Days are over single two fonts are used once again for the Title of the song and the band name. A screen shot from the singles music video of Florence jumping in mid air is used for the front cover. I like the black borderline surrounding the photos on each of the covers making the photos stand out more.

Photos for Digipack

Today I brought in my camera and we decided to practice taking pictures for our Digipack allowing us to explore different angles , positions and lightings that we could possibly use for our picture shots. To Give our pictures a professional look we decided to do the photo shoot in the Drama studio where we had access to lighting, props and backgrounds.

Here we are decided on the angle, brightness and colour of the lighting

Here is a photo of Elizabeth lying on the floor with a lime green spotlight hovering over her face. The lighting brings out her eyes and I particularly like the shadows in this picture giving it a sense of darkness vs light.

Here is medium close up shot of Elizabeth looking calm and serene in the spotlight looking as if there is something on her mind in deep thought. I like this shot a lot as it reflects the emotional side of Pop-Soul music that often discusses serious matters such as heart break and this picture conveys emotion through her facial expression and body position.

Here is another close up of Elizabeth in the green lighting once again however this picture is more zoomed in making her facial expression the focus of attention. In this picture her first is slightly clenched possibly representing power, stress or pain.

Here we used the basic white lighting making her look pale and very bright in contrast to the dark shadows in the background.

We decided to be even more experimental and use red lighting. Here Elizabeth is standing up in the corner of the room and the camera was placed at a high angle above her to take the photo. I like the contrast of the red and yellow on her skin and the red line outlining her body. The dark background makes her stand out more in the photo as well. Here she didn't make eye contact with the camera and her eyes are closed giving her the portrayal of a mysterious and questionable person.

In this photo the red lighting is shone over Elizabeth's face making her eyes look red and demented. This picture looks concerning and scary and looks like a shot out of a thriller film.

Audience Feedback / Questionnaire

As a group we think it is very important that out production meets the expectations of our target audience and that it satisfies their viewing needs. In order for us to know what they want and what the like / dislike about our production so far we will have to carry out some primary research to investigate.

There are two ways that we could use to gain information from our audience each both have advantages and disadvantages helping us to make our decision on which one to choose.

Interview:

-Gives more personal responses

-Longer detailed answers

-Helps the interviewer to get reliable data and help the audience answer things in the way they want 9for example they may not understand the question properly on a questionnaire )

HOWEVER

-The process of Interviewing is time consuming and it is hard to process all the data.

Questionnaire:

-Can be anonymous so not much chance of demand characteristics

-Quick and easy to carry out

-Can receive both qualitative and quantitative data

HOWEVER

- People may not answer questions how we want them to if they don't understand what we are trying to ask

- May not be reliable data as they could get bored after some questions and start putting whatever they want down

- Doesn't allow the participant to give really long and detailed answers.

Advantages / Disadvantages of using qualitative and quantitative data

Pros of using Qualitative data

-Enables the person to go into thorough detail

-Gives a more personal view and is more reliable

Cons of using Qualitative data

-Hard to process the information

-Time consuming

Pros of using Quantitative data

-Quick to get

-Easy to process

-Receives a general idea of views and opinions

Cons of using Quantitative data

-Doesn't get a detailed response

-Doesn't allow the audience to give a description of why they liked / disliked certain things

After analysing the Advantages and Disadvantages it is clear to me that making a questionnaire would be better than Interviewing people as it would save us a lot of time. In order to gain detailed information from our audience we will ensure that we will add a lot Qualitative data in our questionnaire. This way we will know what our audience liked/ disliked specifically so we know exactly what to change , improve on and do more of.

QUESTIONNAIRE

As a group we have decided to conduct a questionnaire to print out and hand out to the public.This will help us determine how to market out product and what our target audience want from a video in our chosen genre.

Questionnaire

Technical Fault

Today In class we decided to continue editing our music video. Unfortunately after logging into the macs we noticed that our Music Video didn't look like how we left it and we begun to suspect that someone in the group had done some editing. We asked our fellow group members whether they had done so but everyone said they did not edit the clip. We were then confused as to why our video had random shots in it.

Questioning the security of our MAC would of impossible as each group have been recently given unique passwords to access their own computers. We then noticed that our music video wasn't the only project on i movie that had been affected and we then assumed that it was probably a technical hitch.

However this actually helped us in that whilst putting it back together we noticed that we needed less 'filler' and that there were too many random shots in our footage. So we have decided to include studio shots in our video. We will achieve this by using a white background and setting two camera up to see either side of Eleanor's face, but that the cameras are not in each others view. This would mean we would no continuity errors as it was all in one take and we will have a variety of lip sync.

Framing and Composition

This is a screen shot from our music video and we have segmented it into squares to display that we have acknowledged the rule of thirds and put it into practice . Here is an example of how we have used the rule of thirds in our video. The silver industrial building in the background creates a line as does the car parking squares and Eleanor fills the middle third.