Mood Board - POP SOUL

What is a Mood Board ?

A mood board is a tool used by designers to help them get a good idea of what their clients are looking for. Mood Boards are basically collages of items such as photographs, sketches,clippings, fabric swatches and colour samples. A Mood Board can be actual or virtual.

How will this help me ?

By creating a Mood Board I will be able to visualize all the things that associate with the Genre of music I have decided to Research into with images from a Secondary source which will be the internet.

By doing this I will be able to develop a deeper understanding of a specific type of Music Genre and become familiar with the type of imagery it portrays , represents and stands for.

My own Mood Board the Music Genre

POP SOUL

POP SOUL

Short-listed Songs

We Have worked our choices down to these three songs and have good music video ideas behind all three

1. Red Hot Chilli Peppers - Cant Stop

Advantages;

- We have a good idea behind the song, that will allow us to experiment with camera angles.

- A good strong beat to edit to.

Disadvantages;

- We will need many people in the video, which could be hard to organise

- We would need a commited group of people to be the 'band', meaning they would have to be ready to come out and film even if we just need a few more shots.

- The idea we have may become boring throughout the music video, it would be very hard to keep the audience interested.

2. Paloma Faith - Stone Cold Sober

Advantages;

- The narrative lyrics allow us to be more creative around the story.

- The beat of the song allows different lengths of a shot to be edited, for example some longer shots and some shorter, sharper shots.

- One woman singer, which would mean one of our group will be able to star in it, so we could get shots and film more a lot easier.

Disadvantages;

- Filming a narrative would mean a lot more filing and sharper editing.

3.Chase and Status - Let You Go

This song we did not really come up with an idea for because it was our third and last song we would go to. However I still think it would be very suitable to do a song to.

Surrealist Music Video : Erykah Badu

Surrealist Music Video

Typical conventions found in a surrealist style music video are almost always a element of surprise and unexpected juxtapositions. A lot of the time this goes hand in hand with controversy which is usually one of the best ways to get publicity.

Because the media makes a fuss about it, so then you end up getting a large assortment of people checking the video out to see what all the fuss is about. Therefore expanding your audience ten-fold.

An advantage in creating a music video in this style is it can allow artist to do what ever they want because nothing within the video has to be true or realistic. This allows the director to make use of random acts in the video to surprise and catch the attention of many viewers.

This also allows the music video to be truly unique making the audience remember the specific video compared to a lot of bland samey videos

Erykah Badu is a unique music artist that is particularly infamous for going against the typical normal conventions when it comes to her songs, poems and music videos.

Window Seat By Erykah Badu

The music Video to Erykah Badu's song Window seat can be considered to be a Surrealist Music video as the videos shows her stripping her naked as she walks along a public street with a hand-held camera following her every move.

From the public's reaction in the background of the music video it was obvious that they were not expecting this type of behaviour from her making the facial reactions shots genuine and priceless.

In my opinion this Music Video was GENIUS!

The Gun shots at the end were a shock and the short poem she recited at the end would definitely have a viewer thinking.

"Group Think

They play it safe

Are quick to assassinate what they do not understand

They move in packs

Ingesting more and more fear with every act of hate on one another

They feel most comfortable in groups

Less guilt to swallow

They are us

This is what we have become

Afraid to respect the individual

A single person within a circumstance can move one to change

To love herself

To Evolve"

WOW!

Narrative Music Video

Narrative Music Video

The typical convention usually found in this style of music video is a storyline related to the lyrics in the song played out against the song . So the narration of what's going on in the music video is the lyrics being sung in the background.

Several benefits of using this style of music video, is if the lyrics are vague they have the ability to show them in their proper context therefore explaining the moral/meaning of the song in greater depth.

The only problem with portraying your story in this style is it may harm the viewers original view on the song by giving them too much detail making it less interpretative.

This is an example of a Narrative Music Video by The All American Rejects singing

'Gives you hell'

Performance Music Video

Performance Music Video

A performance music video is a tpe of music video that shows the music artist or a band perform the song accompanied by musical instruments that were used to create the song.

A typical example of performance video would be a rock band performing in a room with a lead singer on the microphone , a guitarist , and a drum player etc.

Here the viewer is shown the genuine talents of the artist/band and how the music is being played.

This is an example of a performance video by Green Day singing their Number one hit

'American idiot'

Music Videos Styles

Before beginning the production of our music video my group will have decide on whether making our music video a Narrative Music Video , a Performance music video or whether we should combined both Music video styles into one.

In order to show my understanding of both Music video styles I will discuss the difference between the two and show examples of them with the help of music videos I have chosen off youtube.

I will then make a decision on which Music video style I would like my group to use and why.

Imogen Heap Music Video - 'AHA'

La la la la la la la la lalallalalallala

This song entitled 'AHA' by Imogen Heap was the song i was shown by one of my group members. The song has a very contrasting sound which makes it appeal to me a great deal.

The sound of her soft hight pitched voice along with the xylophones and other instruments makes the music sound magical as if its from a fairy tale. On the contrary the screeching sounds of the violins at a fast tempo in the middle of the song makes the song sound scary.

Screeching Violins is also a typical sound used in thriller soundtracks.

This song would be very interesting to use in our music video. If we were to use it the group would have to concentrate on the two contrasting sounds combined and ensure that the film clips have a relevance to the songs lyrics .

Fast paced editing shots will perfectly fit the songs fast tempo also.