Audience is a key concept through out media studies, because all media texts are produced with an audience in mind that they aim to appeal to. In other words the audience are those who will receive the text and make some sort of sense out of it.
In media Terms the audience is any group of people who receive a media text, and not just people who are together in the same place. They receive the text via a media carrier such a newspaper or magazine , television , DVD , radio or the internet. It can also be a mobile phone, I pod or any other device that stores or receives media messages.
Television producers and Music Directors need an audience for their productions other wise their would be no reason for the input of work into something that would not be viewed or appreciated by the public. Once their creations have been viewed by audience with a successful outcome they can then finance their programmes or music videos that the audience likes supplying for the demand.
Below is the audience for the Rocky Horror Motion Picture Show. As you can see, there's a strong desire to "believe" in the fantasy of the movie.
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