Magic Bullet Perspective

Hypodermic-syringe model or "Magic Bullet" perspective

This model is rooted in the 1930's and today is considered obsolete and has been replaced by newer and more up to date theories.
The hypodermic-syringe model implied that the mass media (newspapers, films, music e.t.c) has a direct, powerful and instant impact on audiences the model describes it as becoming 'injected' with information through a medium. For example a person who uses the medium of tv to watch violent films would eventually become desensitised and their opinions and views on the topic changed through the medium.