Andrew Godwins Theory

After reading up on Andrew Godwins Theory I have learnt that

• Music Videos demonstrate Genre and Characteristics E.g. stage performance for a rock band or nigh club based for dance music.

• That there is a relationship between the lyrics and the visuals you are showing. Or the relationship between the two that they contradict each other.

• The Demands of the record label, that will include the need for lots of close ups of the Artists and the developments of motifs. Which recur across most of the Artists work. This is called the Visual Style.

• Voyeurism is used to increase the videos attractiveness, particularly to males, whilst intertextuality is often in humorous videos

• Intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewer/fans

• Music videos are based on repeitition as some music clips there are repetitive scenes and images that create an expectation for the audience to establish the genre.

• Music videos do not have a closure or ending.

• Music videos triggers a visual pleasure that is continuous which promotes the video

• There is three different aspects of music videos; Illustration, Disjuncture and amplification.