Promotional Album Advertisements
To have a first hand experience to see how Albums are advertised I decided to buy a music magazine today to look through and study. I bought Q Magazine's latest issue
The title of the Magazine and the appearance of the cover did not come across as ' musical ' to me. However the big bold subheadings saying ' AMY WINEHOUSE' , ' BRITISH SONG WRITERS ' and ' BRITISH SONGS' gave me the impression that the magazine had articles related to the music industry. This helped influence my decision to buy it.
This two page spread at the beginning of the magazine was dedicated to an album advertisement. A full blows picture of the artist covers up a whole a page showing her importance and to make the reader aware of the artists image. Her pale , skin , red lipstick and dark hair and eyes give me the impression that her music will sound dark and gloomy. On the next page to the right quotes from multiple important organisations where there opinions matter are used to help influence the reader to the purchase the album. They are written in bold capital letters making the quotes stand out and visible to read.
A review article informing the readers on New Albums
A review article on Dubstep Albums and informing the reader on how to Buy Dubstep
Album Reviews within Magazines is another technique that is used to advertise albums. Album reviews helps to compare artists to one another and makes some stand out from the rest influencing the reader with their purchasing choice.
This album advertisement was placed at the back of the magazine on the glossy page making it more of a significance. The bands name is placed at the top of the advertisement and then the albums name is placed underneath in a smaller font. Below that a full blown picture of the band is placed, a quote from the magazine and the release date of the album is included.
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