Intertexuality

INTERTEXTUALITY

In Class My media teacher suggested various editing and filming techniques that we could use in our music videos to add a touch of professionalism to the production.

She mentioned the Use of Intertextuality and this technique appealed to me the most because it was unusual and different and would be more entertaining for the viewer watching.

Intertextuality is The way in which texts refer to other media texts that producers assume audiences will recognise.

One of the pleasures that audiences experience in the consumption of media texts is the

joy of recognition. One form of this pleasure comes in recognising the reference in one

media text to other media texts. This process of referencing is called intertextuality.

MIMICRY

This means that a text will mimic or otherwise copy certain stylistic features of another text. Usually this is done in order to create a particular impact, although there may be instances where this borrowing may seem simply a matter of convenience to give a music video, for example, a particular look.

Here is an example of Mimicry in a Music Video

Weezer - Buddy Holly